In this sophisticated market, a sign, an ad in the newspaper, and an MLS (Multiple Listing Service) entry are not enough to get excellent results.
My commitment is to sell your house for the best possible price, in the shortest possible time, with the least inconvenience to you. As a leading agent, I have succeeded in achieving this goal over and over. I use every means to expose your property to qualified buyers and other real estate agents. Want to know what your property is worth? Please call or email me for a complimentary estimate.
Your Real Estate
The Home Selling System
I will design a customized marketing campaign to sell your property. This campaign will include most of the activities below. Does it work??
· Preparation for Marketing-. I will work with you to show the property in its best light, inside and out, adding “staging” if necessary. Before and After Results
· Condominium Conversion – I can explain advantages/disadvantages, the steps needed to accomplish it, and recommend professionals.
· Property Feature Package- I will have the property photographed and prepare a multi-page, color description of the property for distribution to buyers and brokers.
· Multiple Listing Services- For maximum exposure, your property will be listed in three services: MLS,, LINK, and also Craiglist.
· Premier Internet Exposure– Over 95% of buyers begin their search on the internet. You will get maximum exposure 24/7 on ColdwellBanker.com/New-England, ColdwellBanker.com (award winning, nationally advertised website), Realtor.com (official site of National Association of Realtors), BobFilene-RealEstate.com (my website with over 325 registered users looking for properties and receiving automatic email updates). Boston.com, the high traffic site for the Boston Globe. Other websites I use are NYTimes.com, Trulia.com, Zillow.com, Google.com, and others.
· “Your Property” Website– I will create a website for your property (www.123.YourStreet.com) with multiple photos and a description. This will be widely advertised.
· LeadRouter– Internet buyers want a quick response. This leading edge system guarantees that an agent will respond within 30 minutes to a buyer’s internet request about your property on the major internet sites.
· Office Window Photo – A photo of your property in the window of our ideally located office on Mass. Ave. Approximately 6,000 people walk by every week!
· Exclusive Harvard, M.I.T., Boston Univ, Northeastern Referrals- Coldwell Banker has an exclusive affiliation with these universities.. These schools refer their faculty, staff, and employees only to Coldwell Banker for their real estate needs.
· Maximum Exposure to Relocating Buyers- A buyer being relocated by his/her employer is highly motivated. Our Relocation Division, the largest in New England and one of the largest in the country, placed over 22,000 referrals in recent years. Our international corporate clients include Fidelity, Gillette, Raytheon, IBM, Biogen, and Novartis. We are the principal New England representative for Cendant Mobility, the world's largest relocation company.
· Mailing– A targeted mailing with color photos to the neighborhood & potential buyers.
· 6-Panel Brochure-A property photo and description in a high quality, over-sized, color, multi-property mailing sent to about 10,000 residences.
· Broker Open Houses– I will invite all brokers in your town and neighboring towns to an open house to view your property.
· Cooperation with Other Brokers– I encourage all agents, including buyer’s agents, to show the property and bring an offer.
· Public Open Houses and a Sign with your permission.
· Negotiation-I will negotiate the offer, home inspection, Purchase & Sale Agreement, and all other aspects of the transaction on your behalf under your direction.
· Coldwell Banker Network- Coldwell Banker Residential Brokerage is New England's #1 home seller. Your property will be listed with our 80+ offices in New England. The 3,500+ sales associates in these offices work with qualified buyers and sellers every day. We are the only firm with two offices in Cambridge. We have offices in all 50 states and abroad that work together through referrals and our relocation department.
· National Advertising- The Coldwell Banker National advertising program, including TV campaigns on all major networks, is designed to generate buyer prospects for your property. The Coldwell Banker brand is the most respected brand in residential real estate and is recognized worldwide.
· Progress Reports– I will stay in touch with you and provide buyer and broker feedback and updates about changing market conditions.